Wimbledon Championships

 

 

THE BRIEF

 

Project management of a branded trading unit on behalf of our clients to be operated by the on site caterers. To deliver a
strong comercialy viable retail catering offer for the caterer, add value to the Championship customer experience and deliver high quality brand exposure for our client. 

 

Seven year partnership agreement.

 

 

THE SOLUTION

 

We provided a dedicated brand manager to deliver the project based on site for the duartion of the Championships.

 

In the lead up to mobilisation each yearwe porject managed fit out, marketing and product supply. 

 

The brand manager, supported by our training team, trained all of the caterers staff including product skills, brand standards and statutory compliance.

 

During the event, our brand manager together with our quality assurance manager maintained effective control of the perception of our clients brand and assisted the caterer to maximise their commercial return.